If you have been online for any amount of time, you already know that almost every small business needs a website. When you want to sell your own artwork, you should consider yourself a small business and seek to market yourself in a similar manner. Once you have your own website, you’ll begin enjoying the benefits that the site will bring to your customers and yourself.
Make It Easier For Fans to Buy Your Artwork
Creating a secure eCommerce store is much easier to do than you might think. Any hosting and web design service you use will have options for building your online store. When you sell your artwork on your own website, you’ll make it easier for consumers to order your works. Rather than visiting your site and clicking through to a retailer, they can simply visit your eCommerce store directly.
Keep More of Your Earnings
Another reason to consider selling your artwork directly on your website is that you’ll cut out the middle man. An online retailer, such as Amazon or Etsy will charge you a fee for allowing you to sell your products on their site. This will be a small percentage taken from each sale, but it still means you’ll receive less money. When consumers buy your artwork on your own site, you’ll eliminate that fee.
Market Your Art More Easily
A big part of marketing any product is to create content for a blog on your business website. You can use your blog to share stories about the creation of your art, announce new works, or launch a contest for your fans. You can make your blog more interactive when you can link it to your own eCommerce store. This will help you keep visitors from leaving your site prematurely, and they will still be able to buy the works they read about in your blog.
As someone who hasn’t had a website before, you might not know how to get started. There are plenty of site hosting services that will help you with templates and easy-to-use design dashboards. Once you start to grow your site, you can hire a web designer to create something more unique. The important thing is that you start with a basic site where your fans can easily find your artwork.